The Reason We Pick PINK!

The Pick Pink Campaign

Tolleson Orthodontics started the PICK PINK campaign in honor of all of the individuals who have fought and are fighting breast cancer. We wanted to do MORE than just wear pink gloves and masks in our practice to spread “awareness”, we wanted to contribute to the cause in a bigger way! One of our own assistants attended a social event where The Bridge Breast Network was being honored and came back to the practice with a vision and a drive to help. THAT’s why Tolleson Orthodontics decided to encourage patients to “Pick Pink” at their October appointments. With every patient participation, we donate a set amount to The Bridge Breast Network

Mission and History of The Bridge Breast Network:

The Bridge Breast Network saves lives by providing access to diagnostic and treatment services for breast cancer to low income, uninsured and underinsured individuals.

The Bridge Breast Network offers dignity, respect and support through:

  • Preservation of client’s privacy
  • Timely referrals to the best medical treatment available
  • Connection to community resources and services
  • The Bridge Breast Network achieves its goals through:
  • The generosity of our donors
  • The dedication of medical providers, volunteers and staff
  • Commitment to our mission

The concept for The Bridge Breast Network was born in 1992 and was nurtured by a group of breast cancer survivors who met in the office of Sally Knox, M.D., a breast specialist at Baylor University Medical Center in Dallas, Texas. Dr. Knox often donated her services to patients in her practice who lacked the resources and insurance coverage for breast cancer treatment, and other physicians were always interested and ready to assist by evaluating and even doing procedures.

But funds were needed to cover costs for facilities, labs, and x-rays. When the issue came up in the support group, the breast cancer survivors wanted to get involved, and as fate would have it, the group included an accountant, an attorney, a journalist, and other businesswomen and community activists who formed the core of supporters. Kathy LaTour, the journalist in the group, became the first president of the board.

A nonprofit 501(c) (3) organization was established and initially operated as a referral service from Dr. Knox’s office. Two years later, the first director was hired. As The Bridge grew, it served as a model for other communities.


To Join With Us In Supporting The Bridge Breast Network Click To DONATE